When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.
The difference between a feature and a benefit
A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.
For example, if you have a chiropractic office, your features might include the following:
Over 15 years of experience
Excellent customer service
Translating features into benefits
Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:
You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.
Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.
The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.
When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!
The web today is filled with many up and coming internet marketers, especially those involved with the affiliate marketing business. While many people who have online businesses are working as affiliates under a variety of different affiliate programs. Others who have achieved some sort of success through the affiliate marketing business have ventured and started their own affiliate networks.
However, even though others have achieved a level of success and the affiliate marketing business is one of the easiest online businesses to get started. You still need to remember that it takes a little persistence and effort on your part. This is something that every business owner needs, but even more so if your plans involve the affiliate marketing business.
The bulk of your effort should be concentrated on promoting and marketing your website or blog. Your main goal is to get targeted traffic to your sites in order for you to be successful. That is one of the biggest challenges that many affiliate marketers, as well as other online businesses face and that is being able to promote their websites to the right target audience.
Being able to find the right target audience and attracting them to your website or blog with quality content is a major factor in determining how well your affiliate marketing business will do. Of course, where to find your target market depends entirely upon the niche market that you are in. For instance, if you are promoting model airplane kits then you definitely would not want to market your website in areas where people are searching for weight loss information.
A good way for you to target your audience is by writing articles and submitting them to be published online with article directories. Article marketing is a great method for promoting your website and at the same time creating awareness of the products and services that you offer. Article marketing is also an excellent method to generate targeted traffic as the content of your articles provide information that people are specifically searching for.
In order to make your articles effective and to be able to draw the attention of people who are interested in your products, you need to include keywords. Optimizing your articles with keywords and keyword phrases that relate to your website niche will make them more visible to the search engines. This is extremely important since the search engines thrive on fresh content it only makes sense to have your keyword phrases in place which will increase the search results for your articles.
Obviously, there are many other options and strategies that will help your affiliate marketing business to become successful. However, nothing will help you more then having the persistence and determination to succeed.
The reality about affiliate marketing is the fact that 90% of affiliates will actually earn less than $100 a month. Consequently, you shouldn’t count on earning full time income unless you can get very good at the following:
1. Creating a good web site that converts.
2. Search engine optimization. You’ll get need lot of traffic, as possibly 1 out of 200 visitors will buy your products. SEO can assist you get your site in the search engines so more people will be able to locate you.
3. The trial and error of picking the suitable merchants and learning the appropriate ways to promote them.
Too many people out there assume that affiliate marketing is positively a get rich quick type of program. These types of people will create a couple of banners, then wonder why they never make a single sale or any money at all.
How long you’ll need to do it depends on how much money you are wanting to make. If you are a quick study and truly understand affiliate marketing, you may earn as much as $2,000 in 2 years. This is based on the fact that you are beginning at 0 and the fact that you have another full time job, not being able to devote a lot of time working with your affiliate marketing program.
If you decide to give it a try, the hardest challenge will be the first few months. If you check your stats and see that you are only making a couple of bucks, you’ll find yourself wondering if all the hard work is worth it. If you get some sales going and stay committed with your hard work, the commissions should start growing.
One of the crucial factors with affiliate marketing is the traffic that goes through your site. Even though you’ll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers.
The key here is knowing your visitors and then being able to determine which affiliate programs you can offer to meet their needs. There is also the concept of pre-sale, which is the ability to put your visitors in the necessary open mind set that’s essential for them to actually click on what you are selling.
By sticking with affiliate marketing, you’ll understand more and more through the years. You can’t expect to be the best when you first start, it’ll take a lot of hard work and perseverence . By putting the time and energy into your programs, you’ll be well on your way to succeeding in the very profitable and exciting world of affiliate marketing.
For some, the time frame to success is far less with some people getting to the money making stage a lot quicker.
This can be possible with a number of ingredients like the time you are willing to devote to learning and the time you devote to developing your business, also the level of finances that you have available and the affiliate business you opt into.
Before you opt into any affiliate marketing business online you must first understand your chances of success. I could be like the thousands of others online that claim affiliate marketing is easy and anyone can do it! Make money here make money there! Some would have you believe that you can make a virtual ATM online spitting thousands of dollars at your request!
The TRUTH is this is not a complete lie and there is some reality to what they say, but it will take for you to learn a lot of information and be able to link it all together and be competent in all areas of your marketing and most definitely your advertising methods before you could achieve a virtual ATM on request!
Out of everyone doing affiliate marketing online right now the success rate is appalling! Only four percent and maybe slightly higher are actually successful the other 94% to 96% are struggling or even worse making nothing at all.
Now that might sound dreadful huh! That’s only 4% to 6% that are actually doing well, but there is some light to the end of that tunnel! Every one of those people that are in the successful percentage, they made it right! Which means it’s possible and very achievable the only hard part is learning how they did it and applied it!
One thing is for sure for the leaders in the affiliate marketing scene they all understand the following:
#1.When the going gets tough the tough gets going!
#2.They all understood if someone else can do it then so could they.
#3.They structured there day and time in a manner that progress was inevitable.
#4.They didn’t stop pushing forward and striving to advance there skills.
#5.They looked for ways and means to level or advance on there competition!
#6.They understood the importance of study and learning.
Truth is you can never stop learning! And the reality is the internet is constantly evolving, which means your online efforts and strategies should be evolving with it! If not you will be left behind, there is only one way to success! That way is forward.
So if learning, studying or genuine hard work is not your thing then maybe affiliate marketing is not an option!
A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.
If you picture a funnel, you know it’s wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.
The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.
The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.
You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.
Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.
You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.
Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.
The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that’s okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.
Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.
Now is a good time to make money with affiliate marketing. With the economy in the tank and jobs getting harder and harder to find lots of people are turning to working for themselves. The Internet has opened the door for many entrepreneurs to start online businesses and affiliate marketing is a good jump in point. More and more people everyday are joining the affiliate marketing bandwagon.
So why does this way of starting an online business look so attractive to so many people? For one thing it can be started with little or no overhead. You can actually start this business without having your own website so you dont have to pay for web hosting or domain registry. You can use FREE web 2.0 properties like Squidoo or Weebly to start building your online presence.
Another thing is you dont have to stock merchandise to make money with affiliate marketing. As an affiliate you merrily showcase products from the company you are an affiliate for and when you sell a product that company will do the shipping. You never have to see or handle the merchandise at all. Isnt that a nice way to earn some money?
For those who are unfamiliar with what affiliate marketing is, let me briefly explain. It is when you join an online merchants affiliate program and receive an affiliate ID. You can then use that ID to sell that merchants products and receive a commission when you make a sell.
Generally this happens when a visitor to your online property clicks a link containing your affiliate ID leading to the merchants site and buys a product.
As you can see this is a fairly easy process, but like with all businesses you have to put in some hard work. You have to choose the right products to sell, you have to create and promote your web properties in order to get people to them and you have to pay attention to what works and what dont work.
However, one of the best things about this business model is if the hard work is put in right at the beginning the less work you will have to do later on because your properties will do the work for you.
All in all you dont have to be a computer genius to make money with affiliate marketing, you just have to put in the work and you will find affiliate marketing success.
Email marketing is a need of todays marketing era, and for aggressive email marketing we need dedicated email servers. A dedicated email servers can solve so many technical hurdles. Lets discuss how a dedicated server can be beneficial for email marketing campaigns.
Bulk email marketing has become one of the aggressive email marketing technique now days. One of the reason for such kind of popularity because it saves plenty of money and time from the marketing efforts. With the help of sending email marketing we can send bulk email to a targeted audience in just one click and each mail message does not cost too much for marketers.
Beside not wasting money and time, email marketing provides high ROI and an increment in the number of client visit as well in the acquisition of new customers.
However, we can see that uses of blacklisted mail server have resulted in the failure of many email marketing campaigns. As all we know for the successful email marketing we can select SMTP dedicated email servers has lots of features which can make your email marketing campaign successful.
There are so many enterprises have a large customer base and they need to connect with them on a regular basis. But so many times bulk emails fail to deliver at its destinations. Some of the email will fall into the spam folder and will take longer time to get open. And some of them will not reach to its destination folder. The primary reason behind this bad reputation of your email servers. To get rid from this problem SMTP dedicated email servers are worthy options to select.
Highly configured servers for large and small volume email marketing provide ultimate performance. You can accept delivery, privacy and customization.
We can do following things with dedicated email marketing servers.
1.You can integrate with CRM, back-end applications and databases with ODBC and API.
2.You can synchronize with MSSQL with ODBC as well as other available applications.
3.You can authenticate multiple keys with DKIM generator.
4.You can use enterprise feature and large list of email ids.
5.You will get maintenance which includes around the clock network monitoring, updates and data backup facility.
6.High speed for sending bulk emails, you can accept 500000/hour.
A dedicated email servers will provide you dedicated resources, it means you dont need your resources with anyone. Which ensures high performance of the server. Which will result into successful email marketing campaigns.
Search retargeting, a part of the PPC that is pay per click campaign has now got an interesting twist to it which is being implemented by Google. The web marketing arena is having a buzz regarding all the changes that are going to take part due to it. The new search companion marketing is all about using the same old technology in a better way. The old ways of search retargeting still remain but now you can access the whole Display Network of Google by way of the search retargeting.
The basics of search retargeting: It is an incredible and brilliant tool that is capable of utilizing all the recent search queries that can trigger the targeted advertisements on the web sites that have been subsequently visited. For example if you search for -cheap health insurances- on Google, you will find a number of advertisements for health insurances on those sites that you visit frequently. This is what you call search retargeting.
You need a good search engine optimization New York company to handle all your marketing needs with the changing scenario to keep up with the competition. If you are an advertiser, search companion marketing will help to maximize the relevant traffic that comes from every search effort that is paid. This applies to all the present and past terms for search keywords. For a business this means you will be having a bigger audience, better leads, and better conversion rates that you could hardly get from search retargeting traditionally.
Apart from all these, the search companion allows display of ads on various sites like About.com, Gmail or even CNN. But, this is restricted to users who have in the past searched for at least one or otherwise more of the target keywords.
It can definitely be concluded that the time has finally arrived where there is a fresh way of developing and deploying search retargeting programs. Google is also making these programs cost effective so that more and more advertisers can take the benefit of it. The internet has now become a better field to compete with your competitors in business.
An indisputable fact states that companies are indulging significant budgets on the digital marketing front. This means that out of an organizations total marketing budget, approximately one quarter is set aside for heavy digital marketing, resulting in a sudden shift of boom in the digital marketplace.
Digital Success Mantra:
To conduct a successful digital marketing stunt, the company is required to take part in both online and offline marketing, in order to be able to fully engage customers as well as prospects. The craze of digital marketing has evidently hit its peak, as marketers have begun to compete and allot hoards of time to reinvent their digital marketing strategy and up their stature a few notches higher as compared to their counterparts.
Slowly but surely space is moving to digital facade, as there is a plethora of aspects to embrace. Some of the vital ones include:
4)Mobile marketing venders, etc.
The underlying fact is that there is no one solution. A company that enters the digital marketing forum is required to adopt a holistic approach rather than a narrowed down one.
Content Marketing Paradigm:
Another major growth noted is on the front of content marketing. With the hike in the number of customers consuming more content than ever before, companies are resorting to new approaches to introduce content marketing in their innovative and improved marketing module. Some of the platforms that have gained popularity on behalf of the customers include:
3)Mobile Proliferating, etc.
The onset of content marketing and its new found reputation has opened the eyes of marketers who now have realized the need for much more content, more often and in many different places. Some of the other prosperous sources include:
1)Paid Search Advertising (PPC)
2)Social Media Marketing (SMM)
Digital Marketing Landscape:
While digital marketing landscape is indeed a scary place for many companies, the open line of communication and access marks a boon for the marketing platform altogether. In other words, digital media is the ideal form of marketing, nevertheless, the most difficult to get right. It is crucial for you as a company to grab every opportunity and clinch the fast- moving medium right away.
Today, technology is the heart of marketing and the perfect way to strike the right algorithm of success. Build your brand value by being a part of this trend and let digital marketing take over your promotion spectrum. An added benefit that is not known to many is that the value of digital marketing is tangible through brand valuation. If you are a company thats looking to introduce digital marketing, make sure to approach the experts.
If you are a Mumbai-based company, just log on to the internet and punch in the keywords digital marketing agency in Mumbai. A list of the best available options will appear, make your choice but make it smart!
The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.
Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.
What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.
You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.
After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.
The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.